Snappy Research is a web application for real-time market research. Snappy offers a set of products to choose depending on the objective of the campaign. Once the product is chosen, the target is selected according to the country, filtered (by gender, geographical area, age or social class) or specialized (according to the tastes, habits and hobbies of the respondents).
Then the questionnaire is prepared and the questions are finally thrown out. Respondents use an application to respond on their mobile device and, as the surveys are completed, the user views the results in the control panel using charts and downloading tables in spreadsheets.
People at Snappy Research got in touch with Jamgo as we had previously participated in other projects together. The development started previously with another supplier and our participation at the project was evaluated as an opportunity to improve what was done until then.
Working at Snappy has represented a challenge to our work methodology as we had to adapt to an environment where priorities can change very frequently. The fact that we also have to work on an inherited architecture and that we have to improve it without affecting delivery times, leads us to continuous improving of efficiency.
All together, it is a highly complex system that requires, in addition to the standard development work, architectural work combined with client support in the process of analysis of technological requirements and decisions.