The goal of the project was to design and develop a presentation layer or theme for the website of toilet brand Giessdorf, which main market is China. For this project, due to the previous experience developing the Roca website, Jamgo was contacted, to carry out design and development tasks.
The main challenge was to achieve that the site design was compliant with Giessdorf brand criteria, and attractive for the final customer of the origin country, that is China, at the same time. For this reason Jamgo worked closely with Giessdorf China marketing team and Roca Sanitari, to achieve this goal.
The site contains the product catalogue, as well as its corporative contents and brand news.
The visual approach was to define a home page very simple and shocking which “hides” the great number of contents that the site contains without losing the ease of browsing.
It has been developed a “responsive desgign” structure thinking in high volume of mobile devices visits that the site will have, adjusting, due to this reason, the graphic design elements.